Suhr

[Ed Yoon]

So this is the big surprise from us for NAMM.

Suhr playability, Suhr sound, Suhr looks... at a much more affordable price point. Can't afford a USA-made Suhr? We decided to come up with a solution. Read all about it here:

http://www.rasmusguitars.com/

[izzy]

WOW

Do you care if we share this news at other forums like HC?

[Ed Yoon]

[Suhr-tainly]

Posting to TGP right about...now!
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Milk was a bad idea...

[jhumber]

I just read through the info on the site. I think the Rasmus line is going to be a huge hit. Plek'ing, Suhr pickups and strict weight guidelines on a $1300 guitar? I can't think of any other company that do that. At that price point (about £800 here in the UK) they're going to cause alot of headaches for the competition!

Good move - I look forward to playing one....

Cheers
Jordan

Edit: I just read your post on HRI Ed, that mentions a street price of $999. Dang....game over in the mid-range electric guitar market?

[Retu]

Well, not sure about this. The name reminds me about this very cordial comic book "Rasmus Klump" which I used to read a lot when I was a kid. Rasmus was a kindhearted and polite bear who liked pancakes.

Also, the manufacturing outside the USA doesn't sound good either. I think the names "Suhr", like "Anderson Guitarworks" or "Mesa Engineering" should be kept away from the Asia-made budget line equipment. I think those names should be associated only with "the luxury" that already seasoned players can reward themselves with.

[juicemaker]

When I read about the Rasmus guitar on the Suhr website my first thought was "Oh no! Suhr made in Asia...please not!" but if I think about it, even a highprofile company like Suhr wants to grow and get into new markets.

Still feels strange though. You are shipping the wood from North America to Asia, have it build over there, ship it back to the USA, plek it and check it and then ship it to the world? Seems like a lot of shipping to me but what do I know

My only complaint is that I find the Rasmus logo not very pleasant on the eye...

I am very curious how they will sound, and by the way out of curiosity too, which german company makes your fretwire?
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in the end it's only about the music!

[guitarchris76]

Wow, I can't help but feel like Suhr is selling out. I agree with the previous response stating that Suhr was luxury. I got a Suhr because of that association. I was looking forward to getting another one but will try my hand at an Anderson now. I bought a Porsche because there is something special about them. If they had a $20,000 Japanese model I wold have looked elsewhere because the brand simply would not mean as much. I fear that for me, this is now the case with Suhr.

[Mouhsen]

Well congrats on the new line of guitars.

My comment is not about the guitars, but about the way you guys made the website.

I think it may be more pleasing to have it scroll down rather than sideways.

[Steve]

[Retu]

Well, although not exactly like "Winnie The Pooh guitars" I still find the name awkward. I just get the same feeling as I got from this "Jimi Hendrix strat by Gibson" thing. I think within the medium price range there are already several good guitars like Ibanez, ESP and Jackson which will give a fierce competition against the sales of Rasmus as they have so many endorsed artists which work like magnet to the young guitar buyers.

Despite the fact that Rasmus guitars can be of very good quality, the young players still want their Ibanezes because "Gilbert, Petrucci, Vai and Satriani have played them!!!".

[jhumber]

I wonder what the reaction will be when (invariably) there's a video on youtube of Guthrie tearing it up on a Rasmus?
If I was at Suhr, that would be my first marketing step!

[atquinn]

Awesome idea, and it looks like Suhr is absolutely doing everything the right way. You're going to sell a ton of these!

-Austin

[stechmann]

[zorshelter]

Eager to see these in action